Everyone Contributes in Some Way

Epic : A fascinating and possibly prophetic flash film of things to come in terms of information aggregation, recommendations, and filtering. It focuses on Google and Microsoft's (along with a host of others, including Blogger, Amazon, and Friendster) competing contributions to the field. It's eight minutes long, and well worth the watch. It touches on many of the concepts I've been writing about here, including self-organization and stigmergy, but in my opinion it stops just short of where such a system would go.

It's certainly interesting, but I don't think it gets it quite right (Googlezon?). Or perhaps it does, but the pessimistic ending doesn't feel right to me. Towards the end, it claims that a comprehensive social dossier would be compiled by Googlezon (note the name on the ID - Winston Smith) and that everyone would receive customized newscasts which are completely automated. Unfortunately, they forsee majority of these customized newscasts as being rather substandard - filled with inaccuracies, narrow, shallow and sensational. To me, this sounds an awful lot like what we have now, but on a larger (and less manageable) scale. Talented editors, who can navagate, filter, and correlate Googlezon's contents, are able to produce something astounding, but the problem (as envisioned by this movie) is that far too few people have access to these editors.

But I think that misses the point. Individual editors would produce interesting results, but if the system were designed correctly, in a way that allowed everyone to be editors and a way to implement feedback loops (i.e. selection mechanisms), there's no reason a meta-editor couldn't produce something spectacular. Of course, there would need to be a period of adjustment, where the system gets lots of things wrong, but that's how selection works. In self-organizing systems, failure is important, and it ironically ensures progress. If too many people are getting bad information in 2014 (when the movie is set), all that means is that the selection process hasn't matured quite yet. I would say that things would improve considerably by 2020.

The film is quite worth a watch. I doubt this specific scenario will play out, but it's likely that something along these lines will occur. [Via the Commissar]