Love between man and corporation

The Delivery of a Lifetime describes an exchange of emails between Daniel Arp, a Pittsburgh high school teacher, and the customer-service department of Amazon.com. Daniel fervently proclaims his love for the corporation with a verbose fanaticism worthy of psychological study. I wonder what he thinks of Amazon's new logo? Personally, I like the new logo, and in my opinion Amazon is the best company in the history of American business. Uh, yeah.